Introduction of Feedburner
Feedburner was once the backbone of blog subscriptions, powering millions of RSS feeds and email updates. But in 2026, many bloggers wonder: Is Feedburner still relevant, or has it become obsolete? In this post, we’ll explore Feedburner’s current status, its pros and cons, and whether you should still use it today.
{tocify} $title={Table of Contents}
What is Feedburner?
Feedburner is a free tool from Google that allows bloggers to manage RSS feeds and deliver email updates to subscribers.
- Key features: Feed tracking, subscriber stats, email delivery.
- Why it mattered: It simplified feed management and helped bloggers grow audiences without complex tools.
The Rise and Decline of Feedburner
- Peak popularity: In the mid‑2000s, Feedburner was the go‑to solution for bloggers.
- Google acquisition: In 2007, Google acquired Feedburner, integrating it into its ecosystem.
- Decline: Over time, Google reduced support, updates slowed, and many features became outdated.
Feedburner in 2026: Current Status
- Feedburner is still active but receives minimal updates.
- Basic RSS feed delivery works, but advanced analytics are limited.
- Many bloggers report compatibility issues with modern platforms.
- Security concerns exist due to lack of regular updates.
Alternatives to Feedburner
Here’s a comparison of Feedburner with modern tools:
| Tool | Strengths | Best For |
|---|---|---|
| Feedburner | Free, simple RSS feed delivery | Hobby bloggers |
| Mailchimp | Advanced email marketing, automation | Businesses & pro bloggers |
| ConvertKit | Creator‑focused, easy automation | Content creators & educators |
| Substack | Newsletter + monetization | Writers & journalists |
| WordPress Jetpack | Integrated RSS + email | WordPress bloggers |
Related Article
Should You Use Feedburner in 2026?
- Pros: Free, simple, still functional for basic RSS.
- Cons: Outdated, limited support, poor analytics.
- Verdict: If you’re running a hobby blog, Feedburner can still work. But for serious growth, modern tools are far superior.
Conclusion
Feedburner is not “dead,” but it’s far from the powerful tool it once was. In 2026, it remains functional for basic RSS feeds, but serious bloggers should migrate to modern platforms like Mailchimp or ConvertKit.
👉 Final takeaway: Feedburner is worth knowing about, but not worth relying on if you want to grow your blog today.